Getting Customers from Your Facebook Gossips
Social media marketing is an effective way to gain business insights and visitor traffic to your online business from base that expands to the whole world. While social platforms are evolving rapidly the world over, it has been lately influencing the way Indian businesses communicate with the rest of the world. It is really hard to ignore the power of social media, so why not use it as a medium of business communication?
The first advantage of social media marketing is the sheer size and number of users on social media platform. Every third person in this world has a Facebook account as of today and every tenth person is an active user of it. Similar is the case for Twitter, LinkedIn, MySpace, Pinterest and other social media platforms. Imagine the business possibilities when you can easily extend out to all those people through a regularized social media activity. The other things that you may want to consider while deciding upon the effectiveness of social media are:
An engaging press release can be an excellent tool of your business communications strategy and may lead to TV, radio, and other media coverage, appearance, and exposure. The objective of professional press release writing should be to capture the attention of the audience – national or international, to educate them of your cause, purpose, or products.
- Facebook has more than a billion users
- More than half million users are active on Twitter every month
- Every hour is equal to 3000 video hours added in YouTube
- The Google Plus button is clicked everyday for more than a couple of billion times
- At every turn of the hour, more than 5 million photos have already been added onto the Instagram network.
This is just some of the information and it will not be surprising now if we say that more than 90% of Fortune 500 companies have provided themselves with an active social media presence. Even for a startup in India, or for that matter from any place in this world, it doesn’t require having a big real world presence to make it big on social media. For companies totally relying on online crowd for their revenue generation, it is even doubtful if they have a proper full-fledged office working.
However, it should not also give you the idea that social media is some kind of magic button, the pressing of which will get you the desired results. To make it work, there are specific paths that lead to popularity and once you are popular, get ready to go viral. Social media platform will be highly helpful as a medium of business communication and further improve brand recognition and community buildup.
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