Effective Press Release Distribution Makes the News Travel Far and Wide
A press release, as most of us would already be aware, is an integral part of business communication and media. It enables brands, companies and product to reach the masses within a very short period of time, and plays a determinant role in building public opinion.
The success of a press release campaign is dependent on two things – writing it effectively and finding the right end-readers through a schematic press release distribution process. A thoroughly well written PR will not have the desired impact if there is a lacuna in the distribution strategy. It may be said in this context that a planned press release distribution concerning a few journalists will be far more effective that randomly sending it to each and every media house for publication.
The first step in the process of press release distribution is thus making a priority list of all media contacts. This will enlist contact details of all the journalists, who may be interested in the topic you are catering to. For example, a business press release would be more suitable for a journalist from a business publication; a social cause press release would ring a bell with magazine journalists; and so forth. There is obviously no point sending a new fashion story to a crime reporter!
Also take note that journalists in India are in the constant process of switching between newspapers and that their contact list needs to be updated at every instance.
Press release come in forms of both online (electronic) and print publications. The benefits associated with a planned distribution will include:
When concerning online publications, the idea will be to get easily found in search engines. Businesses should be able to come across your story as soon it is released.
Getting found in an expanded market
Working with the best Indian media houses and publications ensure that you get a large market for your offering. This is directly related to your chances of increased business and traffic.
Grabbing attention of millions
A well written and dramatic business communication PR will surely grab the attention of a millions of viewers when sent through the right PR distribution channels. People are always ready to imbibe something fresh and new.
Ensuring a competitive edge
Press releases at the end of the day are marketing tools for your businesses. With a new player being introduced in the already overcrowded market every other day, you need to ensure that you are the topic fuelling the gossips.
Getting coverage without pitches
A good press release distribution strategy does justice to the writer who made it an interesting and useful experience for journalists as well as the readers. The rewards are enormous. While popularity takes time to shower its blessings, but if you have done the right things all the way, it surely will come to you in a big way.
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